Marketing Strategy


  1. Over the past few months, we have been sending out regular blogs from our K999 Facebook page. This will be our initial audience for our First Aid App.

  2. Facebook ads will be used to promote the K999 First Aid app.

  3. An advertorial will be produced and sent to the ‘dog press’ as well as the local printed press.

  4. The App will be pitched to App review websites such as 148 Apps, AppStoreApps and AppAdvice

  5. An on-line First Aid qualification is being developed with Lantra. This will be aimed at people working with animals eg groomers, dog walkers, etc. This will be mainly taught online but will require a practical day to complete the qualification.

  6. The App will be promoted to people blogging about dogs

  7. The App will be entered for relevant awards.

  8. 6 second ‘How to…’ videos will be produced.

  9. Short podcasts will be created using content from the App and promoted on suitable websites.

  10. App Store Optimisation will be used.

We will never sell your details to any other operator.